Digital Marketing Consultant (2077HY V1) Hybrid

Anonymous

Georgia (OA)

Documents

Individual state requirements may vary. Please contact your local apprenticeship office to ensure this version is suitable to your state’s requirements.

Work Process Schedule

Work Process Content

On the Job Training

Anonymous

Skills

2.5K

OJT hours

Product Training - Thryv Software

Participate in the development or implementation of online marketing strategy.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Create content strategies for digital media.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Learn Thryv Small Business Solution products: What Is Thryv?
Learn, what are conversation starters for small business owners? (Lead Magnets)
Learn, what is a customer journey?
Learn, what is the Thryv product showcase tool?
Participate, understand and learn from self-paced product knowledge course. Must complete product knowledge course > 70%

Implement advertising and marketing initiatives.

400

Participate in the development or implementation of online marketing strategy.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Create content strategies for digital media.
Execute and manage communications with digital journalists or bloggers.
Execute or manage banner, video, or other non-text link ad campaigns.
Execute or manage social media campaigns to inform search marketing tactics.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

Collaborate with others to develop or implement marketing strategies.

150

Propose online or multiple-sales-channel campaigns to marketing executives.
Participate in the development or implementation of online marketing strategy.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Provide customer service to clients or users.

Resolve product availability problems in collaboration with customer service staff.
Implement online customer service processes to ensure positive and consistent user experiences.

Write chatbot conversation programming to conversion

400

Develop transactional conversations with programming software, (such as Octopus, Manychat and/or Genius CRM automation software).

Analyze target audience interactions

400

Analyze and Use Instagram Audience Insights
Analyze Facebook Ads and Sale Funnels, leverage audience insights for customer sales

Create Ad Copy or Product Descriptions

300

Write Effective Ad Copy for LinkedIn and Facebook platforms
Write Product Descriptions

Sales - Lead Nurturing and Closing Sales

800

Mange lead flow from social media channels, CRM, chatbot/automation software in meetings to close sales
Business consulting and advising small business owners of software as a service (SaaS) options for lead generation, managing customer reviews, search engine listings, and other.

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