Digital Marketer (2077CB V1) Competency-Based

Nixa Public Schools

Registered 2026

Missouri (OA)

Documents

Individual state requirements may vary. Please contact your local apprenticeship office to ensure this version is suitable to your state’s requirements.

Work Process Schedule

Work Process Content

On the Job Training

Anonymous

Skills

Recommend changes to improve computer or information systems.

Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

Provide customer service to clients or users.

Resolve product availability problems in collaboration with customer service staff.
Implement online customer service processes to ensure positive and consistent user experiences.

Update knowledge about emerging industry or technology trends.

Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, participating in educational programs, attending workshops, or participating in professional organizations.

Coordinate resource procurement activities.

Assist in the evaluation or negotiation of contracts with vendors or online partners.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.

Prepare graphics or other visual representations of information.

Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

Develop performance metrics or standards related to information technology.

Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Analyze market or customer related data.

Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Implement advertising or marketing initiatives.

Participate in the development or implementation of online marketing strategy.
Create content strategies for digital media.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Execute or manage social media campaigns to inform search marketing tactics.
Execute or manage banner, video, or other non-text link ad campaigns.

Collaborate with others to develop or implement marketing strategies.

Participate in the development or implementation of online marketing strategy.
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.

Design websites or web applications.

Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Analyze website or related online data to track trends or usage.

Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Coordinate project activities with other personnel or departments.

Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

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