1. Gathers information on key characteristics of a buyer persona and buyer journey, in accordance with the buyer's references and needs.
2. Gathers information, assess a digital advertising budget for online lead generation that increases online traffic.
3. Creates marketing content for blogs, ads to increase online traffic with the targeted buyer persona.
4. Identifies and selects effective marketing objectives to include milestones, deliverables, and resources for a campaign that generates and nurtures leads in the marketing funnel.
5. Creates content targeting the buyer persona to launch effective emails to increase the Click Through Rate (CTR) .
6. Builds email workflows and increases productivity, using marketing automation tools effectively.
7. Builds a storyboard that captures buyer persona preferences and needs for a product and/or service.
8. Develops a video platform, distributes the video, and reviews postproduction to increase online traffic.

1. Demonstrates ability to determine and track the conversion of online leads, nurturing a marketing funnel.
2. Accurately tracks and assesses the performance of leads google analytic reporting.
3. Builds a social media and google analytics benchmark report, tracking results of a marketing campaign and or social post.
4. Creates data visualization charts and dashboards summarizing conversion and tracking data.
5. Gathers, assesses, and interprets data from leads to communicate a story with the data, improving the attraction and conversion of leads.

1. Create a buyer persona & editorial calendar -set goals and priorities for social media.
2. Measures Return On Investment (ROI) by assessing campaign goals and metrics.
3. Sets up social media platforms to launch social media posts attracting and converting leads in a campaign.
4. Obtain a Google Analytics certification.
5. Target specific audience to market content offers.

1. Uses the Pardot/HubSpot marketing automation tool to generate leads.
2. Builds and customizes a sales funnel with a customer relationship management stem.
3. Segments lead lists based on the buyer persona within a Customer Relationship Systems (CRM).

1. Builds and deploys a Google AdWords campaign.
2. Sets up a remarketing strategy effectively targeting a buyer persona.
3. Sets up Google Tag Manager to monitor traffic and website performance.
4. Creates compelling ad copy to capture traffic and leads.
5. Creates a display ad that targets a buyer persona to a website.
6. Monitors and assesses an ad spend budget.
7. Builds a landing page-using split testing (A/B testing).
8. Builds a Conversion Rate Optimization (CRO) plan that includes A/B testing.

1. Builds coding in WordPress, HTML, CSS, and JavaScript to add content, graphics editing or adding a webpage.
2. Creates a personal website using a web platform.
3. Develops a User Experience Interaction (UXI) on a website improving the ease of a buyer persona and/or customer to access a product or service.
4. Conducts a customer journey mapping of their interaction with a product or service.
5. Produces a budget and deploys a web development plan with vendors and/or a development team.

1. Creates an SEO Audit on a website using an SEO Audit industry checklist.
2. Builds keyword research with targeted keywords that attract buyer persona, customer preferences, and needs.
3. Builds effective meta tags with keywords that rank for Search Engine Ranking Performance (SERP).
4. Creates an off- and on-page SEO plan to capture Search Engine Ranking Performance (SERP) using customer preferences and needs.
5. Sets up local SEO plans that incorporate technology tools to build the local digital footprint for online reviews.

1. Creates a portfolio of templates within HubSpot's marketing automation tool.
2. Build a portfolio of marketing content generating brand awareness to attract buyer personas, and customers.
3. Design and establish an ecommerce platform site with products to be sold online.
4. Review Salesforce or similar CRM to developing lead scoring.
5. Builds a mobile marketing strategy to allow users to sign up to mobile list via text message using a keyword on a short code.
6. Create a Google campaign to promote online and local inventory, to boost traffic to a website or local store, and find qualified leads.
7. Develop an AdWords Scripts to improve an AdWords account using JavaScript code.
8. Scripts will automate tasks or interact with external data. Obtain a Facebook Blueprint Certification.

In addition to mastering all the essential technical competencies, an apprentice must consistently demonstrate, at an acceptable level, the following behavioral competencies to complete the apprenticeship. Additional behavioral competencies may be added or exchanged that are specific to the work site and will be identified in the Employer Acceptance Agreement.

1. Participate and focus in team discussions/meetings
2. Able to work independently
3. Openness to new ideas and change
4. Ability to deal with ambiguity by exploring, asking questions, etc.
5. Knows when to ask for help
6. Able to demonstrate effective presentation skills
7. Able to demonstrate effective communication skills individually and in group settings
8. Maintains an acceptable attendance record
9. Reports to work on time
10. Completes assigned tasks on time
11. Uses appropriate language
12. Demonstrates respect for students, co-workers and supervisors
13. Demonstrates trust, honesty and integrity
14. Requests and performs work assignments without prompting
15. Appropriately cares for personal dress, grooming and hygiene
16. Maintains a positive attitude
17. Collaborate with and assists co-workers
18. Follows instructions/directions
19. Able to work under supervision
20. Able to self-reflect and accept constructive feedback and criticism
21. Able to follow safety rules
22. Able to take care of equipment and work place
23. Able to keep work area neat and clean
24. Able to meet supervisor's work standards
25. Able to not let personal life interfere with work
26. Adheres to work policies/rules/regulations