Communicates clearly, concisely, and appropriately given the audience and the task.

1. Uses proper spelling, grammar, and tone in communications.
2. Communicates appropriately for the audience.
3. Responds to communication in a timely manner.
4. Identifies appropriate communication channel given the task and audience.
5. Identifies different roles, channels (ex. digital, social, traditional), and functions within the marketing team in order to facilitate communication among departments or colleagues.
6. Uses industry-, brand-, or campaign-specific language in communication.
7. Applies feedback to improve future communication.
8. Consistently uses appropriate communication channel given the task and audience.
9. Applies appropriate brand voice in all communications.
10. Applies industry-specific nuances in communication.
11. Tailors communication, including jargon and acronyms, to the specific audience, internal or external.

Applies core integrated marketing principles to perform essential job functions.

1. Demonstrates knowledge of marketing ecosystem, including analytics, strategy, creative, and budget.
2. Brainstorms ideas with supervisor using knowledge of marketing’s organizational structure and goals.
3. Applies knowledge of marketing ecosystem, including analytics, strategy, creative, and budget.
4. Independently develops ideas using knowledge of marketing’s organizational structure and goals.
5. Articulates rationale for proposed decisions.
6. Demonstrates knowledge of core marketing principles across relevant channels.
7. Uses knowledge of the marketing ecosystem to develop rationale for decisions and professionally articulates that rationale when appropriate.
8. Applies core marketing principles across relevant channels.

Consistently executes project deliverables on a timeline.

1. Articulates project goals and constraints.
2. Completes tasks accurately and on time with a high level of detail orientation.
3. Uses project management tools and resources to appropriately manage time.
4. Identifies priorities and ongoing needs within the team and cross departmentally.
5. Aligns actions to team and project goals.
6. Identifies obstacles in workflow and communicates about them appropriately.
7. Recognizes ambiguity in a project and seeks appropriate counsel within the organization.
8. Understands the workflow and priorities to communicate within the team and cross departmentally to achieve project goals.
9. Makes project decisions that benefit the larger team.
10. Independently manages aspects of campaigns and proactively communicates when necessary.
11. Identifies obstacles in workflow and offers solutions.
12. Makes decisions that align with departmental and organizational priorities.
13. Communicates appropriately with colleagues about task prioritization.
14. Applies knowledge of priorities and others’ workflow to communicate within the team and cross departmentally to achieve project goals.

Uses marketing technologies to accomplish project goals.

1. Articulates the purposes of different marketing technologies.
2. Performs basic functions in marketing technology platforms.
3. Performs more complex functions in marketing technology platforms with clear direction and supervision.
4. Independently identifies which platform function is needed to accomplish a given task.
5. Performs more complex functions in marketing technology platforms independently.

Uses data to perform job functions more strategically, including planning, reporting, and targeting.

1. Accesses specific data to accomplish clearly defined requests for information.
2. Provides basic analytical reports, including providing a summary of the basic relationships and findings in the data.
3. Differentiates between quantitative and qualitative metrics and articulates when to use each.
4. Uses appropriate tools to gather information about the competitive landscape and segmentation of the audience within the marketplace.
5. Identifies inputs to calculate key marketing metrics.
6. Uses relevant tools to produce concise analytical reports with appropriate supervision.
7. Demonstrates knowledge of market segmentation and the competitive landscape.
8. Synthesizes findings from data and suggests areas for improvement.
9. Applies findings strategically within job function.
10. Articulates the key drivers for performance and communicates the cause and effect for each.
11. Applies knowledge of market segmentation and the competitive landscape with appropriate supervision.

Appropriately interacts with external partners to meet project needs.

1. Interacts appropriately with external partners, such as influencers, sponsors, or vendors.
2. Coordinates logistics with external partners, such as providing creative assets or processing invoices.
3. Researches external partner options and compiles proposals in an appropriate format.
4. Evaluates external partner options given specific metrics.
5. Applies best practices to manage external partner logistics with supervision.
6. Provides recommendations based on external partner proposals and performance.
7. Independently manages external partner logistics given the needs of the project or organization.

1. Recognize that problems can be identified, and possible solutions can be generated
2. Define the problem using a variety of strategies
3. Make connections between information gathered and personal experiences to apply and/or test solutions

1. Demonstrate curiosity, imagination and eagerness to learn more
2. Build on personal experience to specify a challenging problem to investigate
3. Engage in novel approaches, moves, directions, ideas and/or perspectives

1. Recognize and describe cause-and-effect relationships and patterns in everyday experiences
2. Investigate to form hypotheses, make observations and draw conclusions
3. Test hypotheses/prototype with planned process for getting feedback

1. Demonstrate a willingness to try new things
2. Demonstrate flexibility, imagination and inventiveness in taking on tasks and activities
3. Innovate from failure, connect learning across domains and recognize new opportunities

1. Accurately recognize one’s own emotions, thoughts and values and how they influence behavior
2. Appropriately express one’s own emotions, thoughts and values and identify how they influence behavior
3. Assess personal strengths and limitations, with a well-grounded sense of confidence, optimism and a ‘growth mindset’

1. Recognize personal characteristics, preferences, thoughts and strengths
2. Pursue opportunities to engage and learn interests
3. Apply knowledge to set goals, make informed decisions and transfer to new contexts

1. Recognize emotional response to ideas that differ from one’s own
2. Regulate reactions to differing perspectives
3. Look for and value in different perspectives expressed by others

1. Resist distractions, maintain attention, and continue the task at hand through frustration or challenges
2. Set goals and develop strategies to remain focused on learning goals
3. Focus on learning goals by employing motivation and familiar strategies for engagement and evaluate progress, making necessary changes to stay the course

1. Recognize how personal actions have had a positive or negative impact on others with feedback as needed
2. Recognize how members of a community rely on each other, considering personal contributions as applicable
3. Follow a process identified by others to help generate ideas, negotiate roles and responsibilities, and respects consensus in decision making

1. Articulate personal strengths and challenges using different forms of communication to express oneself
2. Consider purpose, formality of context and audience, and distinct cultural norms when planning content, mode, delivery and expression
3. Establish goals for communication and plan out steps accordingly

1. Compare attitudes and beliefs as an individual to others
2. Identify and explain multiple perspectives (cultural, global) when exploring events, ideas and issues
3. Plan and evaluate complex solutions to global challenges that are appropriate to their contexts using multiple disciplinary perspectives (such as cultural, historical and scientific)

1. Takes great care with organizational data
2. Does not disclose any kind of personal or sensitive organizational information; understands that all data is confidential
3. Demonstrates honesty and integrity in all interactions. If an error is made, prioritizes minimal impact to the organization over their own reputation

1. Articulate task requirements and identify deadlines
2. Develop and utilize basic task and time-management strategies effectively
3. Demonstrate task-management attributes associated with producing high-quality products including the abilities to: 1) Work positively and ethically 2) Manage time and projects effectively 3) Multi-task 4) Clearly communicate with others

1. Appropriately express a range of emotions to communicate personal ideas/needs
2. Ask questions to develop further personal understanding
3. Demonstrate confidence in sharing ideas/feelings

1. Complete tasks with ongoing support
2. Seek clarity on tasks and needs occasional support
3. Demonstrate skill in assigned tasks and completes with little or no support

1. Begins to use math and literacy skills to inform work
2. Uses math and literacy skills to perform job tasks with frequent checks by supervisor
3. Independently and consistently use math and literacy skills to perform tasks (with occasional checks for quality)

Introduction to career-readiness to prepare students for working in a professional environment: apprenticeship and workplace expectations with a focus on growth mindset.

Introduction to career-readiness to prepare students for working in a professional environment: apprenticeship and workplace expectations with a focus on growth mindset.

Orientation training provided to new employees by the employer.

Understands principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and keeping customers informed.

Prepares students to use proper spelling, grammar, and tone, communicate in a timely manner to internal and external partners. Identify and operate across different roles, channels, platforms and functions. Learn to use industry/brand/campaign-specific language in communication.

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consumer. Building blocks of consumer marketing, demographics, and targeted marketing campaigns.

Prepares students to use Project Management tools, terminology, and platforms to manage project timelines and execution. Teaches students to identify priorities and workflow obstacles, and communicate them effectively. Prepares student to coordinate and manage workflows of logistics for project deliverables, invoicing, and activations.

Prepares the student to articulate the purposes of different marketing technologies and perform basic functions across platforms.

Prepares students to access and research across a variety of marketing platforms. Teaches students to prepare analytical reports and accompanying narratives. Defines quantitative and qualitative methods of research and when to use appropriate tools to gather metrics.