Marketing Coordinator (3035CBV1) Competency-Based

Clear Digital Labs Apprenticeship Program

California (OA)

Documents

Individual state requirements may vary. Please contact your local apprenticeship office to ensure this version is suitable to your state’s requirements.

Work Process Schedule

Work Process Content

On the Job Training

Anonymous

Skills

Inform viewers, listeners, or audiences.

Prepare or deliver speeches to further public relations objectives.

Provide educational information to the public.

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Develop promotional strategies or plans.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Develop marketing campaigns for environmental technologies or services.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Write advertising or promotional material.

Write press releases or other media communications to promote clients.
Update and maintain content posted on the Web.

Collaborate with others in marketing activities.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Coach others.

Coach client representatives in effective communication with the public or with employees.

Write informational material.

Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Edit written materials.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Coordinate logistics for productions or events.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Conduct market research.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Promote products, activities, or organizations.